Before
we go into the gritty world new application vs. native mobile app,
there is one aspect of mobile we should aware of it. The mobile phone
is one of the essential things in the modern world. If we lost our
mobile phone our
biggest priority at that time is to find the phone or get a
replacement and remainingall other priorities go out the door.
Every
minute of the day we are with our mobile phone because it should
respond
us quickly to our queries and give us the best answers we need as
soon as possible. These are the expectations of all smart phone users
even mine too.
The
current mobile ecosystem has changed since, in the time of smart
phone, touch enables devices. The device has changed the way in
which users perform tasks that were usually done through a tablet or
a Laptop. Now everything is available in online such as booking
tickets, shopping and browsing through online is now done with
mobile.
Difference
between mobile app and website
Before
we can calculate the benefits of mobile app versus mobile website, it
is important to know the difference of the both application and
website.Both are accessed on a
handheld device such as mobilephones and tablets.
A
mobile website is similar to web browser based HTML page linked
together to access over the internet. This is the main
characteristics which give the difference between the mobile and
website.
Increasingly,
the design of the website is becoming the new standard for the
website and therefore it is mobile friendly, but that can scope to
any sized device from desktop to tablet and any handheld smartphones.
Likewise,
any website, mobile websites or sensitive sites can display text
content, data, pictures and video. They can also access
mobilespecific features such as to dial a phone numberor area based
mapping.
Now
it’s the time to know about the application. The app is actually an
application which is downloaded from the play store or the app store
on our mobile phone device, rather than being performed within a
browser.
This
application may pull the content and the data from the website like
the fashion to the website or it may download the content from the
website. So it can be accessed without the internet connection.
Benefit
of mobile app vs. website
If
our aims are related to marketing or public communications because
the mobile website is almost always going to make a sense as a
practical front step in our mobile outreach strategy.
This
is because the mobile website having more advantages than the mobile
application,including broader accessibility, compatibility, and
cost-effectiveness.
Websites
are instantly available
A
mobile website is instantly available rather than the phone
application because in the case of the application first we have to
download and we have to installfrom an app marketplace before the
content or the app can be viewed so a symbolic barrier between first
engagement and action or conversion. So
for surfacing the internet website is the best ways for us.
Compatibility
The
mobile website can reach the different user across much different
type of mobile devices, whereas
mobile applications require a separate version to be developed for
each type of device like iPhone, android, blackberry and so on.
Moreover, the website URLs is easily integrated on the mobile device
when comparing to the mobile application. Websites do not need the
external space but the apps need it.
Findability
Findability
is much easieron the website for the users because their
pages can be shownin search results and listed in directories andmake
it easy for qualified visitors to find the site. The
important thing is regular website is automatically sentto our phone,
but the
visibility of apps ishighly restricted to manufacturer app stores.
Cana
website be an application?
Just
like the standard website, mobile websites can be developed as per
the database-driven web applications that act very much like native
mobile applications. Therefore the mobile application is quietly
different from the mobile website.
Advantages
of applications
In
spite of the basic advantage of the mobile web, the application still
has the marketplace. There are many apps are available in the mobile
world. When comparing to the website the application is best. For
example, if we are like to play a game mean application is always
going to give us the better choice than the mobile website.
Most
of the apps are working on offline so there is no need to stay in
online. But in the case of the website it is impossible. If our
target is going to be using our applicationin a personalized fashion
on a normal basis, then an application provides a great way to do
that.
Sometimes
we are struggling with monthly calculation and the apps help to allow
us to manipulate it with complex calculations, charts or reports like
banking or investment andthe app will help us do that very
efficiently.
Response
from the user
When
it comes to deciding people’s feedback is one of the important
things. From the analysis result, nearly one-third of people are
using both the mobile website and a native application. While only
20.1 percent of people are using the mobile browser and 24.2 percent
of people are using the mobile apps for their purpose. Therefore the
remaining 23.6 percent of people are not using any kind of browser
and apps.
The
growing portion of the mobile application is mostly spent on Facebook
messenger, Whatsapp, snap chat and Instagram and on
smartphones will rise slightly in this year for 21 minutes per day.
When comparing to the mobile website, the mobile application is easy
to use.
App
or a website - which is best?
Before
deciding whether an application or a website it depends on our end
goal. If we are going to build a gaming application, it is better to
go application. But if our aim is to give best mobile-friendly
content to the wider consumer then a mobile website is good.
In
some cases, we are deciding to make both the website and an app. It
is pretty safe and to say that it hardly makes sense to build an
application without already having a mobile website in a place. So
when comparing to cost it is better to go with the application.
In
conclusion
As
the smart phone userscontinueto grow,but the question “website vs.
app” will remain the same. If our goal is to make good content and
to establish a broad mobile presence that can be easily maintained
and can be shared between the consumersand toestablish on the search
engines, then the mobile-friendly sensitive
web
page is
the logical one.
On
the other hand, if our aim is to develop a game application to the
user or a computer program. Otherwise, if we need to access the
user’s phone storage or mobile application, then the app is
probably going to require.
The
important thing to remember is that a mobile website and a native
application are not necessarily together exclusive. Large numbers of
the organization have the both app and sites. So it’s our duty
about choosing the right tool for ourneed.
Author
Bio:
Anand
Rajendran is CEO and Co-Founder of Zoplay, best PHP scripts
development company located in India. Zoplay
scripts is a part of Casperon Technologies a leading social and
mobile development company. I’m a Tech geek, Digital marketing
expert, Entrepreneur, and Atheist who loves to write everything about
PHP Scripts and mobile application development.
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